Founded in 1999 by Doctors Pierre Lachance and René Therrien, the Saint-Louis Research Center is dedicated to advancing medical science worldwide. This important mission is carried out through extensive research, which often requires human participation in the final phases of development. Despite its distinct purpose, the Saint-Louis Research Center operated for many years under the banner of the Saint-Louis Medical Clinic.
Today, the Saint-Louis Research Center is defining its own identity with a custom visual brand and a dedicated website.
A unique visual identity
Before building a new website, it was essential to create the organization’s visual foundation: a distinctive and evocative brand image. Taking into account the market, the audience, the positioning and the objectives, a tailored visual identity was developed. This process included designing a logo, selecting brand colors, choosing typography and more. These graphic elements now serve as the guidelines that ensure consistency and clarity across all communication efforts.
A brand-new website
The Saint-Louis Research Center relies heavily on human and voluntary participation. To better fulfill its mission, it was essential to develop an elegant and user-friendly digital presence that meets the needs of both potential participants and companies seeking to test their products. In addition to providing an effective and approachable online presence, the new website now serves as a central tool supporting the Center’s activities.